Creative direction for Urbanwear fashion brands,
Overseeing the entire creative process, from initial concept to final production, ensuring every piece resonates with the brand’s commitment and current market trends. Connecting through strategic storytelling and visual merchandising.
Overseeing the entire creative process, from initial concept to final production, ensuring every piece resonates with the brand’s commitment and current market trends. Connecting through strategic storytelling and visual merchandising.
Playing a key role in the technical process, including the right fabric choice, the technical specification sheets, measurements, printing techniques and so on. Understanding that communication with the factory and proper time management are very important.
As part of the creative journey, all marketing collateral was created to match the brand voice and promote each collection drop. Using e-marketing tools such as Mailchimp, Klaviyo, all relevant social media platforms, and more.
Creative Direction-Technology industry
As the Creative Director at a pioneering technology company, I drove the visual and experiential aspects of the brand, blending cutting-edge technology with compelling design.
I lead a multidisciplinary team of designers, developers, and creatives, ensuring a cohesive and innovative approach across all platforms. My role involved conceptualizing and executing creative strategies that enhance user engagement, product appeal, and brand loyalty.
I lead a multidisciplinary team of designers, developers, and creatives, ensuring a cohesive and innovative approach across all platforms. My role involved conceptualizing and executing creative strategies that enhance user engagement, product appeal, and brand loyalty.
By staying ahead of design trends and technological advancements, I ensured the products and marketing materials exceeded the expectations of the tech-savvy audience, fostering a seamless and captivating user experience.
The design process involved packaging design, inserts such as user manuals, technical sheets, sales pitch presentations, and line sheets, as well as communication with the factory.
The design process involved packaging design, inserts such as user manuals, technical sheets, sales pitch presentations, and line sheets, as well as communication with the factory.
